Affiliate marketing is the practice in which a merchant rewards an affiliate for their marketing efforts in achieving a predetermined goal (be this a sale or a lead). Consequently, an affiliate marketing programme should play a considered role in any successful retailers marketing strategy; however it remains an often overlooked channel of sales.
Driving traffic from an affiliate’s website to the merchant’s website a definite overlap with other Internet marketing activities becomes apparent. For example, affiliates often use techniques such as SEO, PPC advertising, email marketing or product reviews to drive traffic and sales to a merchants website. Affiliate range from voucher code platforms to cashback sites and content creators to influencers. I have over 15 years experience managing affiliate marketing programmes; as well as initial set up I have worked closely with individual high worth affiliates on bespoke marketing campaigns. Coupled with that, I have an extensive knowledge of the Affiliate Window, Webgains and Tradedoubler affiliate networks.
If you would like to set up an affiliate programme or are looking for help or advice on managing an affiliate programme, please get in touch. I’d be happy to discuss your requirements. Please see examples of my affiliate marketing work below.