Matt Phillips Guernsey Web-designer & Online MarketingI am a Google certified professional with over 20 years experience in website design, online marketing, logo design, branding and consultancy in both Business to Business and Business to Consumer environments.

After graduating with a First Class Bachelor of Arts (Hons) degree in Photomedia from the University of Plymouth I returned to Guernsey in 1999 where I became the online media developer for Z-CARD®, an International marketing company. My role at Z-CARD® involved the redesign, production and deployment of the main zcard.com website as well as over 20 regional and language variations.

In 2004 I co-founded the e-commerce website RIP101.com which sold sports clothing, accessories and hardware. In addition to the design of the site, I also managed all digital marketing activities such as search engine optimisation, email marketing, pay per click advertising and affiliate marketing for the 10,000 SKUs.

In 2011 I was offered a position at allbeauty.com, one of the largest online beauty retailers in Europe; where my responsibilities included:

  • PPC: Management and development of all Google AdWords and BING paid search activity.
  • Google Shopping: Creation and management of Google Shopping (PLA) activity in 5 countries.
  • Remarketing: Creation and management of all static and dynamic remarketing activity.
  • Affiliate Marketing: Managing a total of 4 Affiliate Programmes over 3 Networks.
  • Price Comparison Websites: Managing an inventory of 12,000 SKUs over 13 different PCWs.
  • Facebook Paid Advertising: Creating & delivering Facebook ads to custom and lookalike audiences.
  • Analytics: Using a variety of analytical packages and attribution models to scrutinise data.

In 2016 I joined Healthspan. I am currently the Senior Digital Marketing Manager, responsible for paid acquisition channel activity & the subsequent conversion of this traffic. Healthspan are the UK’s Number 1 Direct Supplier of Vitamins and Supplements with over 2 million customers.

Outside of work I enjoy keeping fit whether in the gym, running or spending time on the water. I am a keen surfer and have represented Guernsey at national level as well as competing for the University of Plymouth. I also enjoy snowboarding, wakeboarding and kitesurfing.

Matt Phillips Surfing

For further information about how I can help you with your online project please do not hesitate to contact me.

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