Social media truly is the buzz phrase of the moment and it seems you can’t switch on the television or radio or open a magazine without somebody directing you to their Facebook, Twitter page or Instagram feed.
Social media allows companies and brands to communicate with consumers in an unparalleled, instant fashion. Knowing how to use this communication is key to successful social media management. Consumers logging into their Facebook account do not want ‘hard sell’ or aggressive marketing messages from companies they have chosen to ‘like’. Using social media channels to provide engaging content that encourages interaction from followers is a must. I have several years experience of running social media campaigns across platforms such as Facebook, Twitter, Instagram and YouTube.
If you would like to set up social media channels or would like advice on managing your social media activity please get in touch, I’d be happy to discuss your requirements. Please see examples of my social media work below.
UniSURFity is prevalent over multiple Social Media channels so it was also important that the website seamlessly integrated with his Facebook, Twitter, YouTube and Instagram activity. This was achieved by adding linked icons in the header and footer of each page as well as displaying photographs from his Instagram feed in the footer. Videos from the UniSURFity YouTube channel are also incorporated into the content of the website.
In addition to linking external Social Media channels, the website also has a built in Blog which Jez is able to use to add the latest news, videos and photographs. The inclusion of a blog and constant new content has fantastic SEO benefits for the website and means that search engines will consistently place the website at the top of their result pages.
Click on the image above or here for further information about the UniSURFity website.
I was instrumental in setting up Facebook and Twitter accounts for the Wake Experience. This has allowed the wakeboard school to communicate with their followers in new and fresh ways. Followers can post comments and photos about how excited they are to be learning new skills on the water that acts as a fantastic endorsement for the school, which in turn makes people want to go back themselves. The emphasis is most definitely on fun with the Wake Experience Facebook and Twitter pages.
Click on the image above or here for further information about the Wake Experience website.
Responsible for setting up Facebook, Twitter, Myspace, YouTube and WordPress accounts for RIP101 has allowed me to gain insight into how a brand should interact with its followers across social media sites. During this time I have learned what kind of communication works best and how to create engaging content that gets followers interacting, this can be demonstrated in the screenshot above.
Click on the image above or here for further information about the RIP101 website.