Williams Crawford Porsche PPC Management
The Brief: Review, restructure and optimise the Google Ads account to reflect Williams Crawford’s varied and extensive Porsche related services. Campaigns and ad groups were split out in such a way as to make ongoing PPC management as simple as possible.
The Client: Williams Crawford is one of the most well respected independent Porsche specialists in the UK. Their services vary greatly; from buying, selling, sourcing, repair and restoration of Porsches of all age. They also specialise in secure storage of prestige and classic vehicles. In addition to this they sell downloadable Porsche 911 and Boxster buyers guides as well as DVDs.
The Project: Web Design Guernsey recently set up search campaigns on Google Ads to promote Porsche buyers guides.
Williams Crawford Porsche PPC Management
The Result: By completely restructuring the account and making use of different match types I was able reduce the amount they were spending monthly whilst at the same time driving growth in sales and revenue. Additionally, campaigns and ad groups were split out in such a way as to make the account as easy to manage as possible. Finally, Cost per order (CPO) reduced which made a great improvement to the e-commerce conversion rate.
If you would like help or advice with Google Ads Pay Per Click (PPC) campaigns, please get in touch. Firstly, I can audit and optimise your existing campaigns. Alternatively I can set up PPC activity from scratch. I’d be happy to discuss your requirements.