Email marketing is a fantastic way to keep customers updated with the latest news, products or offers from a company, brand or individual. If used correctly, email marketing can be a highly effective form of communication driving large numbers of sales or leads to a website, conversely, if used incorrectly, email marketing can lead to a mass exodus of readers via the unsubscribe link.
By utilising methods such as double opt-in subscription for building an email contact database you can be sure that the people signing up to your marketing materials are genuinely interested in your messages which leads to higher conversion rates. Creating content-rich, compelling, marketing emails with clear calls to action and tracking results is something that I have over 10 years experience of.
If you would like help in setting up and managing your email marketing database, or the design and dispatch of email newsletters please get in touch, I’d be happy to discuss your requirements. Please see examples of my email marketing work below.
Sending out a weekly email communication for RIP101 ensured that any new products, offers or promotions were delivered to the inboxes of our highly targeted newsletter subscribers in a timely fashion. Email communications designed, produced and deployed by myself contained eye-catching design, well thought out copy (a must in order that your email doesn’t get incorrectly identified as SPAM) and clear calls to action.
All email marketing activities were closely analysed with regards to sales, ROI and list management.
Click on the image above or here for further information about the RIP101 website.
I was asked to produce an html email newsletter template so that the Wake Experience could send out regular emails to their growing list of subscribers. The template needed to be bold, eye-catching and simple as the people sending out the mailers had limited technical knowledge. The results, as seen in the above screenshots, are great looking pieces of communication which lead to spikes in re-bookings whenever they are sent out.
Click on the image above or here for further information about the Wake Experience website.
If you are looking for help or advice on getting involved in sending email newsletters or email marketing management, please get in touch, I’d be happy to discuss your requirements.