RIP101 Email Marketing
The Brief: Set up and mange the RIP101 email marketing program of activity.
The Client: RIP101, an online store selling clothing, accessories and boarding hardware from 100 of the world’s top surf brands.
The Project: As co-founder of RIP101 I designed the website. In addition to this I managed all marketing activity including the email marketing program.
Rip101 Email Marketing
The Result: Sending a weekly email communication to the RIP101 active database. MailChimp was the chosen platform to run the program. This allowed for easy emails list management, unsubscribes as well as email deployment. As a result, newsletter subscribers received new products, offers and promotions ahead of the general public. Furthermore, I designed, produced and deployed the emails with eye-catching designs and well thought out copy and clear calls to action. Finally, all email marketing activities were closely analysed with regards to sales, ROI and list management.