Karma Beauty Guernsey Case Study

Karma Beauty Guernsey PPC Management

The Brief: Set up paid search (PPC) campaigns on Google Ads to sell Karma Beauty’s range of beauty products. Additionally set up a Karma Beauty Guernsey PPC management program.

The Client: Karma Beauty provide a stylish and relaxing environment in which to treat their clients. Their experienced and skilled beauty therapists go out of their way to make sure you feel welcome, comfortable and pampered. Additionally, they offer a full range of beauty and holistic treatments for men and women of all ages.

The Project: Web Design Guernsey recently set up Google Shopping and Search campaigns on Google Ads. Additionally, ongoing Karma Beauty PPC Management is offered.

Click here to view the Karma Beauty Guernsey Website.

If you're starting a new business or upgrading an existing website, I strongly recommend using Web Design Guernsey. Matt is friendly, knowledgeable, and dedicated to producing a high quality website. Matt is always available to answer questions, make improvements, and is a great help running and looking after our PPC activity.

Client Feedback: Ross Philippe, Owner.

Karma Beauty Guernsey PPC Management

Karma Beauty Guernsey Google Shopping Adverts PLA Management

The Result: It’s all very well having a fantastic e-commerce website, but it’s not all that great if you don’t drive any traffic to it in order to generate sales. Getting traffic to your website is one of the most common oversights when people launch a new web site. Pay Per Click (PPC) advertising is one of the most effective ways of getting people to your website, but can be incredibly expensive if you don’t know what you are doing. I reviewed the paid search activity for Karma Beauty.

By completely restructuring the account and making use of Google Shopping I was able slash the amount they were spending monthly whilst at the same time driving triple digit growth percentage in terms of sales and revenue. Cost per order (CPO) vastly reduced which made a dramatic improvement to the e-commerce conversion rate. Web Design Guernsey now manages all paid search activity ensuring ROI is maximised. Furthermore, monthly performance reports are created.

If you would like help or advice with Google Ads Pay Per Click (PPC) campaigns, please get in touch. Firstly, I can audit and optimise your existing campaigns. Alternatively I can set up PPC activity from scratch. I’d be happy to discuss your requirements.