Karma Beauty Guernsey E-Commerce Website Design
The Brief: Refresh and deploy the Karma Beauty Salon website design on the Shopify platform.
The Client: Karma Beauty provide a stylish and relaxing environment in which to treat their clients. Their experienced and skilled beauty therapists go out of their way to make sure you feel welcome, comfortable and pampered. Additionally, they offer a full range of beauty and holistic treatments for men and women of all ages.
The Project: Web Design Guernsey recently redesigned & launched the Karma Beauty Salon website. As a result, the new site displays the treatments offered as well as an extensive online shop selling beauty products from the World’s top brands.
If you're starting a new business or upgrading an existing website, I strongly recommend using Web Design Guernsey. Matt is friendly, knowledgeable, and dedicated to producing a high quality website. Matt is always available to answer questions, make improvements, and is a great help running and looking after our PPC activity.
Client Feedback: Ross Philippe, Owner.
New Karma Beauty Guernsey Web Design
The website design and layout needed to be elegant in order to correctly reflect the beauty products that Karma sell. I opted to go with a plain white background which incorporated the light blue colour used in their existing logo. I contrasted this with a bold black footer which contains links to the main areas of their website and also their blog (which acts as a fantastic magnet from an SEO perspective). The site also makes use of bold flat colours which is really a style that is in vogue with websites in the beauty industry right now.
I wanted to keep the design simple so that customers can easily shop for the products they want in the most straight forward way possible. Distractions are minimal making for a simple customer journey and an enviable e-commerce conversion rate.
The Result: Karma Beauty can make changes to the website’s pages simply and quickly through the Shopify CMS. Furthermore the site displays beautifully on mobile, tablet and PC as the Karma Beauty Guernsey Salon website design is responsive. Additionally, a Google Ads Shopping PPC campaign was set up to maximise online sales of the popular beauty products.