Wowsers Trousers E-Commerce Website Design
The Brief: Design and deploy the demonstration e-commerce website Wowsers Trousers on the Shopify platform.
The Client: WowsersTrousers.com is demonstration e-commerce website for a shop selling men’s designer clothing online. The site is an online presence for a fictitious shop selling high end brands such as Ermenegildo Zegna, Hugo Boss, Ralph Lauren as well as Ted Baker. Correspondingly, it displays the various features and functions available to a modern online shop.
The Project: Web Design Guernsey recently redesigned & launched the Wowsers Trousers e-commerce website. As a result, the site displays product, category and brand management. In addition, voucher code and order management systems are included. Finally a blog feature is included.
The Wowsers Trousers website employs a responsive web design which means that it automatically resizes on all devices. The home page utilises a rotating banner feature which highlights offers on specific brands. Underneath this is a link to popular sub-categories and also to the shop’s blog.
Customers are able to view products by category i.e. ‘men’s trousers’, by sub-category ‘jeans’ or ‘chinos’, or by brand such as ‘Hugo Boss’ or ‘Ralph Lauren’. The design also incorporates links to all of the stores social media channels and e-newsletter sign-up form. The over-all look of the site is classy which reflects the high-end, designer brands that the demonstration online shop sells.
Products are clearly categorised and can be ordered by date of addition, by price, alphabetically or manually. The system allows the addition of voucher codes too. In recent years online voucher code use has exploded, adding this capability to an online shop improves e-commerce conversion rates and also allows merchants to work with large affiliate websites that specialise in online coupons.
Individual product pages allow for enlarged, high quality detail and angled shots of a product. Also included is a ‘You Might Like’ or ‘More From This Collection’ link which increases basket size.
CONTENT MANAGEMENT SYSTEM
The CMS allows the shop owner to easily manage orders, customers, products and page content. Adding products, categories & brands, updating or adding pages is simple to do and requires no technical knowledge. Advanced online marketing techniques such as Abandoned Cart Recovery & Remarketing are available.